The company is asking for dental practices to put forward names of anyone working there who the practice feels is worthy of being nominated. What’s more, the manufacturer will give the proud winner £5,000 as a prize to be paid to a charity of their choice.
As well as dentists, the organisers are looking for non-practitioners and others not directly involved in treatment to be nominated if they have come up with ideas which take the specific dental surgery in a different direction. For instance, is the practice pioneering new way of communicating with children? This is something that is often very difficult, particularly when they are frightened.
Perhaps someone in the surgery has made a suggestion to improve the efficiency of treatment or even invented a new technique which helps to minimise pain.
Called the Colgate Oral Health Month Unsung Hero Award entrants simply visit the Colgate Professional website. Full details of how to enter will also be found on the site.
Events like this are perhaps rare in Britain. Award systems are a regular feature in the USA, but it seems that many in the profession and those involved in some way such as manufacturers like Colgate are beginning to realise the valuable work of all who work in a dental practice in the UK – not just dentists themselves.