However as well as off-the-shelf treatments available a number of business people notably those in the beauty industry sought to get in on the act.
But that will shortly come to an end.
Recent legislation made it illegal for anyone other than a dental practitioner to carry out teeth-whitening or any other similar cosmetic treatment.
Yet, while it is illegal, many salons have been disregarding this and continue to offer teeth-whitening services.
As such, the government is now embarking on a crackdown following a recent legal landmark case which saw a beauty therapist found guilty of offering services which they were not qualified to offer.
The judge in the case made a ruling that only suitably qualified professionals could offer customers and patients, services such as teeth-whitening.