According to a press release, the Bieber tooth brushes are meant to encourage children and teens to brush their teeth properly while listening to their favorite music. Each track on the tooth brushes lasts for two minutes, the suggested amount of time that children should brush their teeth.
The Bieber brushes are dentist-approved and are slated to be made available to the general public in America from 1 July. Other oral health products bearing the Bieber name include dental floss and flossers.
Songs included on the toothbrushes are four Bieber’s hits, “Baby,” “U Smile,” “Somebody to Love,” and “Love Me.”