The “Change 4 Life” campaign was designed in order to encourage members of the public to lead healthier lifestyles by changing their diets for the better and taking more regular exercise. The successful project also aims to educate both young and old about the various health benefits that are associated with healthy eating and regular exercise, such as reducing the risk of developing cancer and heart disease, in the hopes that people will be inspired to lead healthier lives.
The stand at Showcase 2010 also promoted the British Dental Trade Association’s own health campaign, “kick out the sweets, bring on the treats” which was not only designed to promote good oral health but also to educate the public about the effects that poor oral health can have on the rest of the body. Both campaigns focus on healthy eating as a way of improving oral and general health while another role of the “kick out the sweets, bring on the treats” scheme is to encourage both adults and children to attend more regular dental check-ups.
The BDTA stand promoted both campaigns to dental professionals and guests attending the Showcase 2010 event and encouraged them to sign up in order to help promote both projects on a local level when they returned home. Around 400 visitors took away the “Change 4 Life” community packs, which are full of ideas, materials and literature to help promote the campaign in local schools, health centres and dental surgeries.
Tony Reed, executive director of the British Dental Trade Association, said the stand was “a great success” adding that many of their members were very happy to pledge their support to both campaigns.