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Category “Teeth Whitening”

Dentists urge the public to take caution when buying high-street tooth whitening products

Dentists have urged the public to exercise caution when buying high-street tooth whitening products.

The British Dental Association has issued a warning over the safety of some products after new research revealed that some items sold at popular stores like Boots and Superdrug softened the enamel. The findings of the study have been published in the British Dental Journal.

During the trial period, researchers tested five different products, which were available to buy at Boots and Superdrug. The products were all non-hydrogen peroxide whitening solutions. The team, led by Dr Joseph Greenwall-Cohen from the University of Manchester Dental School, found that three of the products contained an ingredient known as sodium chlorite. This active ingredient was found to affect the hardness of the enamel on contact with acid.

Dr Greenwall-Cohen explained that not all whitening products are the same, and stressed that some aren’t as safe as others. In light of the findings of this recent trial, dentists are advising patients to be cautious when looking at different products and choosing which systems to use.

In addition to containing ingredients that can affect the strength of the enamel, dentists have suggested that there are several products on the high street that don’t work. Professor Damien Walmsley, scientific adviser for the BDA, said that there is a risk of people wasting their money, but also, more importantly, a danger of damaging the enamel and putting oral health at risk. Enamel forms a protective layer, and once it is weak or thin, it cannot be repaired. Weak enamel is associated with a high risk of decay and sensitivity.

For those who want to achieve a whiter smile without any risks, dentists recommend professional treatments administered by qualified, experienced dental professionals.

Brighter Teeth in One Hour With Zoom!

Do you long for a whiter smile? Have you got an hour to spare? If so, we have great news for you! With Zoom! whitening, we can produce whiter, brighter smiles in just one hour!

What is Zoom! whitening?

Zoom! whitening is a rapid, in-chair whitening treatment, which is capable of lightening the teeth by several shades in the space of just one hour. This simple, painless procedure offers a faster alternative to home whitening for those keen to show off their new smile without delay.

What does the procedure involve?

The procedure for Zoom! whitening could not be simpler. Before you have treatment, we’ll invite you to come and see us for a consultation. This short, informal session will give us a chance to tell you all about the treatment, answer your questions and check that your teeth are in good condition prior to the procedure. When you come in for your Zoom! treatment, we will ask you to sit back and relax and put a pair of protective goggles on. We will clean your teeth thoroughly, and then apply a bleaching agent, hydrogen peroxide, to your teeth. This agent is activated using a light source, which will be directed onto the teeth for around 45 minutes. The whole procedure should be completed within the hour.

Is tooth whitening safe?

Many people have questions about the safety of tooth whitening. Zoom! whitening is a tried and tested tooth whitening treatment, which is administered by our highly-trained dentists. We can promise you that you’ll be in safe hands!

If you’re interested in tooth whitening, and you like the sound of Zoom! call us now!

Why Not Both? Combination Teeth Whitening at Baker Street in London

If you’re looking into tooth whitening, you may have come across at-home and in-chair treatments. Both have incredible benefits, and this can make it difficult to choose which option to go for. If you’re struggling to decide, why not enjoy the best of both worlds? With Enlighten combination whitening, you can enjoy incredible results that will last for years.

What is Enlighten?

Enlighten is a professional whitening system, which uses a combination of at-home treatment and in-chair whitening to achieve amazing results. For the first 14 days, patients undergo treatment at home, and this followed by a trip to the clinic, where we will provide a one-hour power whitening session. Home treatment is very simple and hassle-free. When you have your consultation, we will create an impression of your teeth, and this will be used to make your custom Enlighten trays. These trays are similar to mouth guards, and they contain whitening agent, which lightens the enamel on contact. The trays are designed to be worn for around 6 hours per day, and you can fit treatment in around your schedule.

On the 15th day of treatment, we’ll invite you to attend a one-hour in-chair session, which will give your smile that extra sparkle. The procedure is very simple, and you won’t feel any pain. We will apply whitening agent to your teeth, ask you to put some protective goggles on, and then shine a light onto the teeth to activate the chemical. You can sit back and relax, and let Enlighten work its magic.

If you’re interested in tooth whitening, and you’re looking for a treatment that produces dazzling smiles, why not get in touch with us today and find out more about incredible Enlighten?

Trading Standards issues warning over illegal tooth warning

Trading Standards has issued a warning over the provision of illegal tooth whitening treatment.

The regulator has warned that visiting non-dentists for treatment can result in significant injuries, as research suggests that treatments are being offered for as little as £60.

Under EU legislation, tooth whitening is a dental treatment, and as such, it can only be provided by trained, qualified dental professionals who are registered with the General Dental Council. The GDC has clamped down on illegal whitening in recent years, and a number of people have already been prosecuted. Whitening treatments are widely available in beauty salons and shopping centres, and there have also been numerous cases linked to individuals who have set up whitening businesses without any formal dental qualifications.

Prof Damien Walmsley, scientific advisor to the British Dental Association, said that businesses are targeting people who want to look better and jumping on trends that have become incredibly popular in the wake of media attention generated by programmes like Love Island, Geordie Shore and The Only Way is Essex. The reality is that the people are buying into clever marketing campaigns and investing in treatments that are not only unlikely to work, but also potentially hazardous.

Tooth whitening has become incredibly popular recently, and illegal treatments are appealing to many because they are usually cheaper than services offered by dental clinics. The problem is that members of the public may be unaware that the practice is both illegal and potentially dangerous.

Dentists have advised anyone who wants whiter, brighter teeth to see their dentist, and the GDC has asked members of the public to be vigilant and to report suspicious behaviour. Trading Standards has also urged those interested in having whitening treatment to consult a dentist.

Powerful In-chair Teeth Whitening with Zoom!

Nothing makes you feel more confident than a beautiful, bright smile. If your teeth are stained or discoloured, or you’d simply like to add a little extra sparkle, allow us to introduce you to Zoom!

Zoom! whitening is a rapid in-chair treatment, which produces incredible results in just one hour.

How does Zoom! whitening work, and what does treatment involve?

Zoom! whitening is an in-chair whitening system, which delivers amazing results in no time at all. The treatment process is incredibly simple, and you won’t feel any pain at all. When you have a consultation, your dentist will tell you all about the treatment and check that you are a suitable candidate for Zoom! When you come back for your treatment, all you have to do is sit back and relax while Zoom! works its magic.

Before you have treatment, your teeth will be cleaned thoroughly. Your dentist will then make sure that you are comfortable, and apply Zoom! whitening agent, which contains hydrogen peroxide, to your teeth. The agent is then activated using a light source, which is directed towards your mouth. This stage of treatment takes around 45 minutes. During the procedure, you won’t feel anything, but you will be asked to pop on some protective goggles to shield your eyes.

What kinds of results can I expect?

Every patient is different, but typically, Zoom! lightens the colour of the teeth by 6-10 shades. The results should last for several months, but this is not a permanent treatment, and we recommend repeat sessions once the results start to fade. It’s worth bearing in mind that your teeth will become stained as normal, so try to avoid smoking and drinking a lot of tea, coffee and wine, and brush twice a day for at least 2 minutes each time.

If you like the sound of Zoom!, why not get in touch with us today?

London “charlatan” ordered to pay over £15,000 after failed Illegal Whitening appeal

A man from London was described as a “charlatan” by the judge who quashed his appeal relating to a 2017 conviction for practising dentistry illegally, which led to the first-ever dentistry related Criminal Behaviour Order imposed in the UK threatening further criminal case.

Jeffery Lehman, a former dental technician, was providing teeth whitening services at the company Whitening Smile in Pinner. This was despite the fact that in May 2012, Mr Lehmann had been struck off the General Dental Council register for causing harm to patients, acting outside of his scope of practice, failing to accept accountability for his actions and acting without integrity.

After this, the GDC would receive a complaint that despite being not being legally allowed to do so Mr Lehmann was continuing to practice dentistry at Whitening Smile, a private practice in Pinner, North London. Undercover investigators then went to investigate, which found Lehmann was willing to practice tooth whitening which is a crime.

Lehmann was convicted last August and charged to pay over £10,000 between a £4,500 fine, victim surcharge and the legal costs of the GDC. The subsequent appeal was refused, with Mr Recorder Bellamy-James QC saying in his closing remarks that Mr Lehmann flouted the law intentionally and flagrantly, showing “arrogant disregard” for the law, legal policy and public safety, for a law intended to protect the public.

The costs have now risen to over £15,000, with a ten year criminal behaviour order preventing Lehmann from practicing or offering to practice dentistry, advertise any treatment, advice or attendance to any member of the public, not offer any tooth whitening or denture fitting treatment, not own any tooth whitening kit that can’t be bought in a shop unless prescribed by an actual dentist, not advertise any services, or premises owned as a dental clinic, nor make any dentures other than copies made and obtained from a registered dental practitioner. Breaking any of these would lead to a five-year prison sentence.

Teeth whitening is a dental treatment, which can only be legally carried out by a dentist, dental therapist, hygienist or clinical dental technician working to a dentist’s prescribed treatment. Tooth whitening practised illegally can open patients up to potential dangers and damage to teeth.

The GDC recommends that anyone considering whitening treatment check their register of qualified professionals to make sure they legally can provide dental treatment.

BBC report highlights dangers of cheap, illegal whitening treatments

shutterstock_575385391A BBC report has highlighted the dangers of cheap, illegal whitening treatments available in the UK.

Undercover investigations revealed some alarming experiences, including a beautician who was using chemicals containing 25% hydrogen peroxide. This is more than four times the legal hydrogen peroxide content for products used by trained, registered dental professionals.

The report showed that there are illegal operations throughout the country, and suggested that many people are unaware that the treatment they receive is not legal. As a customer, if you saw an advert in a beauty salon window, you’d probably assume that the salon is a perfectly safe place to have treatment, but in reality, whitening of this kind is illegal in the UK. According to EU legislation, whitening treatment, a dental service, can only be provided by qualified dentists who are registered with the General Dental Council. The report stated that consumers are facing potentially severe injuries, including burns, as a result of being treated by people who aren’t highly skilled or trained, and being exposed to treatments that aren’t approved for use.

Many people are lured in by special offers and lower prices, but consultant in restorative dentistry, Martin Ashley, said that there are major risks involved with undergoing treatment administered by untrained practitioners. Dentists are regulated rigorously and this kind of monitoring protects patients. When you see a dentist, you can also enjoy peace of mind that they have experience in this field and that they can act quickly to resolve any problems in the unlikely event that there are side-effects or complications.

Anyone who is interested in having tooth whitening is encouraged to see their dentist and the General Dental Council is also urging patients who have been treated by non-dentists or come across illegal providers to contact them. The GDC has already prosecuted several individuals for providing illegal whitening treatment, and this is an area in which they are clamping down.

Why you shouldn’t buy into the celebrity charcoal tooth whitening trend

shutterstock_730351960If you go on Twitter or Instagram these days, it won’t be long until you come across a celebrity promoting or endorsing a cosmetic product of some kind. Adverts for skincare products, self-tan and tooth whitening treatments are ten a penny, but dentists are warning the public not to buy into dental trends.

According to dentists, popular whitening products, which contain ingredients like charcoal, are unlikely to make any real difference to the colour of the teeth. Many of the celebrities who endorse products by posting sponsored links and images on social media have had cosmetic treatment, and dentists are worried that adverts are misleading people and giving them false hope. Using charcoal toothpaste may remove surface stains, but it’s not going to suddenly give you much brighter, whiter teeth.

The demand for a radiant white smile is growing all the time and dentists are concerned that manufacturers are cashing in on trend-driven products that don’t actually do the intended job. Many people want whiter teeth and if they see toothpastes that are supposedly going to give them a much whiter smile, they’re going to opt for this treatment rather than spending a lot more on professional tooth whitening therapies provided by dentists.

The advice from dentists is to treat adverts with caution and to ensure you use products that meet safety and quality guidelines. If you do want noticeable results, it’s worth considering professional treatment. Whitening treatment is a dental service and as such, it should only be available from qualified, registered dentists. Anyone who offers whitening treatment without the relevant dental expertise is liable to face legal action from the General Dental Council.

Are you sure your whitening treatment is legal?

Tooth whitening is an increasingly popular cosmetic dental treatment, but dentists in the UK are worried about the prevalence of illegal whitening products and suppliers. If you surveyed a group of people who were thinking about undergoing whitening treatments, it is likely that some would not be aware of the legal restrictions in place across the EU. Legislation states that dental services must only be provided by fully trained dental professionals who are registered with the General Dental Council.

The trouble is that it is not just dentists who are offering whitening treatment. Across the UK, many individuals and companies have already been prosecuted by the GDC for offering illegal whitening treatments and products. If you see services on sale at beauty salons or whitening booths in shopping centres, you may not think twice about booking an appointment, but how would you feel if you knew those providers were operating illegally?

The advice from dentists is to seek professional advice if you’re thinking about undergoing whitening treatment. Whitening is a dental service, and as such, it should only be provided by trained, qualified dental professionals. Although whitening is a very safe treatment when administered by professional dentists, it can pose risks if whitening products fall into the wrong hands or hazardous products are used. When you have whitening treatment, a dentist will check your teeth and gums first to make sure that you’re a suitable match for treatment. They will also be able to respond quickly in the very unlikely event that anything goes wrong. Without suitable knowledge and training, patients may be putting their health at risk.

If you do come across anyone who is offering whitening treatment without the relevant qualifications or expertise, the best thing to do is consult your dentist or contact the General Dental Council directly.

Dentists share their tips on natural whitening solutions

shutterstock_604554743If you’re a fan of social media or you like to keep up to date with health trends, you may be aware that natural whitening methods like charcoal have hit the headlines numerous times of late. There seems to be a lot of conflicting information out there when it comes to tooth whitening remedies that actually work, so two leading dentists have taken the time to share their tips online.

Charcoal may seem like a very odd choice when it comes to trying to whiten and brighten the tooth surface. However, if you read testimonials on websites like Instagram and YouTube, you may be surprised at the potential results. Dr Richard Marques suggests that using charcoal in its activated form can help to whiten the teeth, as it is capable of drawing toxins out from the mouth and removing stains; however, Dr Adam Thorne suggests that using charcoal can increase the risk of enamel damage. Dr Thorne also claimed that there is no substantial evidence to back up claims that charcoal is an effective natural whitener.

If you’re fan of strawberries and you want whiter teeth, there is good news from the dentists. The rough surface of the strawberry’s skin acts as a natural stain remover and the malic acid contained within the strawberry also helps to shift stains. The riper the strawberry, the better. Dr Thorne recommends rubbing the surface of the strawberry against the enamel in the same way as you’d apply a scrub to exfoliate your face.

Both dentists also recommend oil pulling using coconut oil as a means of whitening the teeth naturally. You can use the oil as a mouthwash, gently swishing it around your mouth for 1-2 minutes.

Although green tea has benefits for your health due to its high antioxidant content, it cannot whiten the teeth contrary to what articles you may have come across suggest. Dr Thorne actually warns against green tea for whitening, as it contains staining agents known as tannins.

Baker Street

Dental Clinic

Dr Watson Chambers 102 Baker Street London, W1U 6FY

020 8563 8063

The Whiter Smile

Dental Clinic

9 Artillery Lane, London E1 7LP

0207 247 7151

Earls Court

Dental Clinic

221 - 225 Old Brompton Rd, Earls Court, Kensington London SW5 0EA

020 7370 0055

Kings Cross

LDN Dental

34 Caledonian Road, London N1 9DT

0207 278 6362