The Mayor of London has announced plans to implement a ban on junk food advertising on the tube.
Under new guidelines, adverts for products that are high in fat, salt, and sugar will not be permitted on the underground. The ban will also include overground stations and bus stations and stops.
Sadiq Khan said that the measure would hopefully help to combat the “ticking time bomb” of childhood obesity in the city and contribute to healthier lifestyle choices and lower rates of dental disease. Tube stations and bus stops currently feature posters advertising items and products from fast food meals and chocolate bars to fizzy pop and energy drinks. The new ban will reduce exposure to junk food advertising for people who travel on the underground or via buses or trains on a regular basis.
Studies show that advertising can have a significant influence on consumer habits, and ministers are clamping down on advertising across the board. There are already bans in place at certain times of the day on TV, and shops and supermarkets are also being urged to eradicate displays of sugary and fatty foods close to the tills.
The TFL ban will come into play on the 25th February and will cover all areas and networks that are managed by TFL.
A consultation on the matter revealed widespread support for the ban. Of the 1,500 survey respondents, 82% supported the idea.
Mayor Khan said that it was crucial to take “tough action” to tackle preventable childhood illnesses, such as obesity, and stated that preventing exposure to advertising would make a difference, not just to children, but also to their parents and carers.
Professor Dame Sally Davies, chief medical officer for England, described the ban as an “important step in the right direction.”